Hisense 50E78STUK PRO 50 Inch QLED HD Smart TV

Native 144Hz Game Mode

VRR 144Hz and low-latency motion handling cuts stutter and screen tearing while keeping images crisp and clear, eliminating blur and stuttering to deliver hyper-responsive controls. It’s the fluidity of a high-end PC monitor, blown up to living-room size.

Hi-QLED Colour

Experience a visual treat with Hi-QLED colour. Every frame is rich, vibrant and true to life ensuring every shade stands out in stunning clarity from the softest pastels to the most striking tones. With Pantone® Validated colour accuracy, what you see on screen matches the real world, just as the creator intended.

Dolby Vison.Atmos

The fusion of Dolby VisionTM HDR imaging and Dolby Atmos® sound transforms your TV into an entertainment powerhouse. These image and sound technologies from the cinema, now brought together for the home, provide amazing realism that you’ll see, hear, and feel like never before. Dolby Vision is cinema-inspired HDR technology that brings your TV to life with dramatic imaging — astonishing brightness, colour, contrast, detail, and dimensionality. Dolby Atmos puts you inside the action with bigger, more encompassing sound that fills your room — even overhead — to immerse you in your entertainment. Now, with total ease and convenience, lifelike image and sound leap from the screen to make your home entertainment truly spectacular.

AI Picture

Let your TV do the thinking. From retro sitcoms to next-gen games, AI Picture’s neural engine refines depth, colour, and movement - frame by frame. It automatically tunes brightness, contrast, saturation, and noise to suit the content you're watching and your environment.

AI Smooth Motion

Enjoy smoother motion across every scene with AI Smooth Motion. Combining intelligent blur reduction with real-time frame prediction, it intelligently eliminates blur, judder and stutter. Whether you’re watching fast‑paced sports or playing games, every movement appears crisp and fluid.

AMD FreeSync Premium

AMD’s variable refresh rate technology syncs your display refresh rate to your graphics processor for a fluid gaming experience and even artificially boosts the refresh rate if your graphics process lags too far behind, eliminating latency even in extreme cases. Stay totally immersed in the action without the fear of screen tearing and stuttering when everything is working in sync.

Filmmaker Mode

Experience the art as it was intended with Filmmaker Mode. Adjust your video to its original settings to see details like the sound, aspect ratio, colour, frame rate, and more as it was originally envisioned for the most authentic display of your favorite filmmaker’s masterpiece, before it was altered for generic viewing.

AI Light Sensor

Auto-adjusted brightness for any room, any time of day. The AI Light Sensor adjusts backlight in real time based on ambient light surroundings, maintaining optimal picture quality no matter the time of day. Enjoy peak brightness during the day and comfortable viewing at night without the need to manually adjust anything.

Please note: Some apps and services, including tuner, are only available in the UK. Smart TVs are run by third-party content. These third-party providers reserve the right to delete or stop supporting any apps or services at any time. Some apps and services might not be accessible right away and might need a firmware update to become accessible. Costco's warranty does not cover the availability or fees associated with running apps.