Introducing The Sero. Mobile entertainment, better on TV

Everwish your mobile screen was as big as your TV? Then this is the TV for you. From phone, to home, to cinematic, transform your entertainment experience.

TV that moves to fit your content

The world's first TV to make the most of your content. The Sero’s screen rotates to fit what you’re watching, so you can enjoy 360° of entertainment – whether it’s portrait or landscape. From vertical for mobile content and apps, to horizontal for movies and TV shows, you’ll always maximise your viewing experience.

Mirror your mobile in a tap

Simply tap your phone anywhere on The Sero to mirror the screen to your TV. That’s all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big screen.

All the content you love, bigger and better

No more black bars when you play a mobile video on your TV. Make the most of mobile apps and social content with The Sero. The screen displays an optimised viewing ratio, so you can enjoy all your content on the entire screen.

Videos off, Portrait Mode On

Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five Portrait Modes - poster, clock, photo, sound wall or Cinemagraph.

Beyond the blank screen - Ambient Mode +

Make the big blank screen a thing of the past. Turn your TV screen into a decorative feature, displaying useful information or blend the TV into its surroundings.

Easy to move around - The Sero Wheel

It's never been easier to move your TV around. Just attach these wheels* to the TV stand and liven up any room in your home.

A design as unique as your own style - Vertical Design

No matter where it's placed in your home, The Sero is a stylish addition to any interior. Elegantly minimal with a navy blue stand, experience 360° of singular beauty. More than a just a screen, The Sero re-imagines what a TV can do.

Deep, powerful sound - Premium 4.1ch 60W speakers

Amp up the volume with deep, powerful sound. Stream your favourite playlist from your smartphone to The Sero’s powerful audio system. With 4.1ch 60-watt speakers and Dolby Digital Plus, you'll get premium sound throughout the room with plenty of bass.

Catch every word, hear every sound - Adaptive Sound+ and Active Voice Amplifier (AVA)

The Sero analyses the acoustics in the room and adjusts the audio depending on what you're watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.

See more than a billion colours brought to life - Colour Volume 100%* by Quantum Dot

Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breathtaking colour that will look incredible for years to come.

All the content you love, in 4K - AI Upscaling

From the nightly news to that classic movie, AI enhances the resolution of everything you’re watching to 4K – regardless of the source. It automatically analyses the input source to reduce image noise, restore lost detail and define edges around objects and text, scene-by-scene.

Surroundings change, picture stays pristine - Adaptive Picture

The Sero adapts to your environment and automatically adjusts its brightness and contrast settings to give you the very best 4K picture – even when the day turns to night. Let The Sero do the work for you, so you can relax and enjoy the content you love.

Discover just how smart a TV can be - Smart TV powered by TIZEN

With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. From Live TV to BBC iPlayer, Netflix, Apple TV, Disney+** and much more, Smart Hub makes it easy to find all the content you love. Find what you want and dive right in.

Works with Apple AirPlay2

With Apple AirPlay2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The Frame.

Works with Amazon Alexa

The Frame works with Alexa so your life just got simpler. It's easy to connect your Alexa-enabled devices. With The Frame's compatibility, have Alexa turn on your TV, change channels, control volume, and more.

Works with Google Assistant 

The Frame works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

Make your TV the heart of your connected home - SmartThings

With SmartThings built into Samsung TV’s, you can control your smart home through your TV.