- 4K UHD, with HDR, HDR10+, HLG
- 40W, Dolby Digital+
- Samsung SmartThings
- Quantum Processor 4K
- 5 Year Warranty Included
- Max Purchase of 2
All Round 360° Design
A timeless design. In profile, The Serif forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.*
*Serif Design by Bouroullec.
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breathtaking colour without degradation over time.
*100% colour volume measured to DCI-P3 standard, certified by VDE.
Turn your blank screen into a design piece with the Bouroullec Palette theme for the Serif Ambient mode. Two exclusive patterns for The Serif.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.
*Some features of Ambient Mode require a compatible Android or iOS phone.
NFC on TV
Seamless connection to your phone. Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music via bluetooth.
Elegantly designed metal TV stand allows the The Serif to stand free and fit your space.
Smart TV powered by TIZEN
Discover ever more ways to enjoy TV. Only the No. 1 selling Smart TV brand* can give you access to the largest collection of 4K content and all your catch up TV apps including Disney+, Apple TV, NOW TV and BT Sport apps – all in one place at the touch of a button**, meaning you spend less time searching and more time watching the content you love.
And it’s never been so easy to enjoy your TV. Quickly set-up your TV using your smartphone***. Discover new ways to multi-task with Samsung Multi View****. Watch your favourite TV show whilst commenting on Social Media or browsing the internet via WiFi, all at once on the big screen - never miss another moment. And now, for the first time, you can use your favourite assistant to control your TV – and much more – thanks to integrated voice assistance and Samsung SmartThings.
*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by IHS Markit.
**Disney+ subscription required. Disney+ available from March 24. © 2020 Disney and its related entities. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
***Easy Set-up powered by SmartThings mobile application.
****Available with TU8500 and above. Only supports Android OS based smartphone.
Quantum Processor 4K
Discover just how smart an AI TV can be. Relax as it automatically adapts to give you the very best 4K picture, day or night. Enjoy an enhanced AI sound experience, optimised for what you’re watching and where you’re watching it.
Adaptive Sound+ and Active Voice Amplifier
The Serif analyses the acoustics in the room and adjusts the audio depending on what you're watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.
Picture perfected for whatever you’re watching, whenever you’re watching it. The Serif adapts to your environment and automatically adjusts its brightness and contrast settings to give you the very best 4K picture – even when the day turns to night. Let The Serif do the work for you, so you can relax and enjoy the content you love.
Multiple Voice Assistants | Bixby, Google and Alexa on TV*
For the first time, Bixby, Alexa and Google Assistant* are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.
Bixby/Alexa built-in/Google Assistant logos**
*Google Assistant service not yet available, coming in June 2020.
**Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.
Quantum HDR powered by HDR10+
Experience incredible picture detail as the film makers intended with Samsung HDR TV. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.
Easily connect your smartphone and mirror the screen to your TV.*Discover new ways to multi-task with Samsung Multi View** by watching your favourite TV show whilst commenting on Social Media, all at once on the big screen. Power through the levels of your new game by playing and checking out the latest vlog. You’ll never have to choose again. Split your screen and never miss another moment.
*Internet connection and compatible Android or iOS phone required.
**Only supports Android OS based smartphone.
Unlock the potential of the ultimate 8K gaming TV technology with AMD FreeSync and VRR delivering gaming-monitor performance on your big screen. Never be caught out by the bad guys hiding in the shadows with Samsung’s Dynamic Black Equalizer technology, unveiling all of the finest details in the darkest scenes. Overcome the difficult levels by using Samsung Multi View* to watch the latest walk-through whilst playing, all at once on the same screen. Game on for as long you like with no Screen Burn worries – guaranteed**. Only on Samsung QLED.
Game Enhancer+ is available on selected game consoles.
*Only supports Android OS based smartphone.
**10 year Screen Burn Warranty. Participants must register within 90 days of purchase.
One Remote Control
Simple and intuitive control of everything from one remote in a stylish white finish. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multi-task with simplicity.
Automatically login into your accounts with simple, seamless smartphone connection and setup*. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile* will automatically connect and your mobile will share your Wi-Fi link with the TV for seamless connection to the internet. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required.
*Requires SmartThings app and Internet connection
With SmartThings built into Samsung TV’s you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure, and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.
Samsung TV Plus
Instant access to 33 free TV channels and content for the whole family without the need for an aerial*. Experience the true potential of your TV straight out of the box.
*Requires Internet connection.
10 year Screen Burn Warranty
Screen burn is a permanent defect on the TV display that is caused by having static images on the screen over a period of time: sometimes even as little time as one hour. Static content that might cause this could be channel logos, news tickers, black bars from movies or head-up displays on games. Only Samsung can offer a 10 year screen burn warranty.* QLED TVs are composed of inorganic material that provide consistently bright and vivid image quality for years to come.
*Participants must register for the 10 year screen burn warranty within 90 days of purchase, Terms and conditions apply. See www.samsung.com/uk/screen-burn for details
SmartThings Mobile App
The SmartThings mobile app enables your smartphone to connect to your Smart TV quickly and easily to unlock great features such as Screen Mirroring, a TV Remote Control, and enable you to watchyour TV screen on your phone so that you don't miss any action if you have to step away from the TV.*
*Compatible Android or iOS phone required.
Content Discovery Universal Guide
Less time searching and more time watching with tailored recommendations. Finally, all your favourite content from BBC and Netflix* in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.
*Netflix subscription required.
Supreme UHD Dimming
Experience sharper detail and more accurate colour. By dividing the screen into small zones, colour, brightness and sharpness can be maintained at their optimum across even the most varied, detailed and vibrant images.
Neatly manage all your cords for a clean look. Just pop off the back cover (covers one of the legs), pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
|Screen Size||43 inch|
With Stand: 17.4kg
Without Stand: 16.4kg
With Stand: H 102.8 x W 98.6 x D 41.7 cm
Without Stand: H 59.7 x W 98.6 x D 19.7 cm
|Resolution||3840 x 2160|
|Smart TV||Samsung Smart Hub|
2 X 20W
Dolby Digital Plus
|Annual Power Consumption||67 kWh per year|
|Accessory Type||Remote Control x 2|
|VESA Wall Mount||N/A|