- 4K UHD OLED, with 4K Cinema HDR, HDR10 Pro, HLG, Dolby Vision IQ, Dolby Atmos, FreeSync and NVIDIA G-Sync
- Freeview HD
- α9 Gen 3 Intelligent Processor
- 5 Year Warranty Included
- Need a Wall Mount or Stand? Shop here
Online only promotion: Purchase this TV between 27/01/2021 - 09/03/2021 and receive a free pair of #340076, HBS-FN4 Headphones
Self-lit OLED. The most innovative technology in TV.
In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.
α9 Gen3 AI Processor 4K. The most innovative TV experience.
With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience.
ThinQ AI. TV takes a leap forward.
Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.
Dolby Vision IQ & Dolby Atmos. Enjoy professionally mastered visual and sound.
Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.
FILMMAKER MODE™. Watch films as the director intended.
In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.
Unlimited Entertainment. LG webOS smart platform: your favourite content all in one place.
Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.
Disney+. Your favourites, all in one place.
Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.
The Apple TV app. The home of Apple TV+ and much more.
Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.
G-Sync Compatible. Play every game at the highest standards.
As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.
VRR, ALLM and eARC. Smoother gameplay for the win.
A higher frame rate, VRR(Variable Refresh Rate),ALLM(Auto Low Latency Mode) and eARC(Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications.These latest features allow fast-moving content in higher resolution and smooth,synchronized graphics.It's a more lifelike gaming experience.
Low Input Lag & Fast Response Time. Don't lag behind the competition.
Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.
HGiG Profile. More immersive HDR gaming.
HGiG delivers HDR gaming graphics best matched with the performance levels of your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.
Eye Comfort Display. SELF-LIT pixels for comfortable viewing.
LG OLED TVs are "Eye Comfort Display" certified which means they emit a lower level of blue light and protect your eyes whilst watching your favourite content.
Sports Alert. Never miss updates on your favourite team.
Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content.
OLED Motion Pro. SELF-LIT pixels accurately display every detail from the action.
Only LG OLED SELF-LIT pixel technology prevents you from missing out on any detail of the action. In contrast to LED TV technology that uses backlights, LG OLED technology brings an impeccable viewing experience with smooth action display to fast-moving sports, all thanks to the new OLED Motion Pro and TruMotion features for additional image accuracy and precision.
Bluetooth Surround Ready. Real surround sound for an immersive experience.
With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV.
Adorn your wall with an ultra thin and sleek gallery TV design.
Only OLED's revolutionary construction is so thin and light that your LG TV design merges seamlessly and elegantly into your home. Since LG OLED technology does not require backlights, it enables the engineering of cutting-edge products like the Wallpaper and Rollable OLED TVs.
Model Number: OLED77CX6LA
|Screen Size||77 inch|
With Stand: 34.6 kg
Without Stand: 25.4 kg
With Stand: H 102.3 x W 172.3 x D 26.9 cm
Without Stand: H 99.3 x W 172.3 x D 5.5 cm
|Resolution||3840 x 2160|
|Smart TV||LG webOS|
2.2 Ch 40W
|Annual Power Consumption||239 kWh per year|
Dolby Vision IQ
|Wide Colour Gamut||Perfect Colour|
|Accessory Type||Magic Remote|
|VESA Wall Mount||400 x 200|