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The HX90 brilliantly integrate a ZEISS® optical zoom lens of stunning range and integrity, OLED Tru-Finder for truer views of how your shot will look, and an LCD monitor that tilts back for you to frame yourself up.

Upgrade Your View

Take a better look at all you aim for, with the world's smallest digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and multiple features to extend full-scale shooting capabilities.

Comprehensive Image Quality

The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.

Command With Confidence

Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera. Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability.

Set As You Like

Seven customisable keys include the Function button that can be assigned up to 12 frequently used functions, and six keys that can be assigned one function each. The LCD monitor has the flexibility to tilt up to 180 degrees for easier, more comfortable framing, especially before shooting at a low position.

OLED Tru-Finder

The high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety and practicality.

Speedy and Pecise Fast Intelligent Auto Focus

An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.

Set the Right Shooting Style in Motion

Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.

Gain Remote Control

Wi-Fi® connectivity with iOS and Android™ smartphones for remote camera control and still/video sharing is easy.


  • ZEISS® Vario-Sonnar T* 30x optical zoom lens for extra-clear pictures
  • 18.2 MP Exmor R CMOS sensor for higher image quality even when dark
  • BIONZ X image processing engine delivers more detail with less noise
  • Retractable OLED Tru-Finder for clearer viewing, greater operability
  • 180-degree tiltable LCD for easy framing of selfies/low-position shots

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